Current management science provides the means to understand managerial issues. Today’s environment, in contrast, demands unprecedented foresight and leadership abilities in an uncertain global space.

Senior executives require highly effective cognitive processing to evaluate mechanisms and variables from the leader’s perspective. To this end, there is knowledge that leaders and managers do not commonly access.

Basic neuroscience made steady progress throughout the 20th century with only small areas of application outside of medicine. Over the past 30 years, however, breakthroughs in measurement, computation and artificial intelligence have accelerated basic research and created major applications for management.

Upcoming Programme

Neuroscience for Advanced Management

November 2024

Le Méridien Business Conference Center

Principality of Monaco

Undisputed thought leaders in neuroscience and business will present cutting-edge neuroscience knowledge tailored to organizational needs, fostering profound personal and professional development.

Currently, applications to data analytics (i.e., neurobiology as a “tool”), and new product development (i.e., neurobiology as an “ingredient”) and “neuro-leadership” are experiencing explosive growth that has been met with both excitement and skepticism.

The Executive Programme Neuroscience for Advanced Management provides an overview of these developments and how business leaders can - or cannot - leverage the latest findings in neuroscience to create value for themselves and their businesses.

The thought leaders of each field -who have pioneered and redefined areas of research and business applications- will conduct in-depth study sessions with the small group of accomplished leaders, ready to share their overarching future perspectives and vision. Wherever you come from, you will be plugged into one network that truly matters: the global elite of neuroscience and business.


You will return to your organization with a novel, unconventional repertoire of cognitive tools, immediately usable or as contingencies demand.

The high-impact learning experience will challenge your older mindset: you will discard outdated principles and build a renewed, charismatic leadership of immediate impact.

You will gain an expanded insight into strategic thinking, a transformed perspective on your decision-making, and a vision for true innovation.

Advanced Brain Research

for Complex Business Behaviours

Programme Directors

Hilke Plassmann

Hilke Plassmann is the Octapharma Chaired Professor of Decision Neuroscience in INSEAD’s Marketing Area. She is a Principal Investigator in the Social Affective Neuroscience Team at the Brain and Spine Institute (ICM) of Sorbonne University. She has been a visiting faculty at the Wharton School, NYU’s Stern School of Business and Bonn University and Affiliated Faculty at the Cognitive Neuroscience Unit of the Ecole Normale Superieure. In 2005, she earned a PhD in Marketing and Neuroscience (Dr.rer.pol) from the University of Münster´s School of Business and Economics, and then was a postdoctoral scholar at Stanford University and the California Institute of Technology.

Hilke is a pioneer in the nascent field of decision and consumer neuroscience. Her primary research areas are consumer decision-making and its strategic marketing implications at the intersection of neuroscience, psychology, and economics.

Her research has appeared in leading academic journals and received international newspaper, radio, and TV coverage. Hilke has also written several award-winning cases and advised several large companies and start-ups.

Luigi Pulvirenti

Luigi Pulvirenti is the Founder & CEO of the Neuroscience School of Advanced Studies, considered the most advanced Forum for study retreats and debates in the neurosciences worldwide.

He is a board-certified neurologist and has been a Professor of Neuroscience at The Scripps Research Institute in La Jolla, California, where he has led a research group investigating the brain circuits and the molecular mechanisms responsible for mood disorders and addictions. His studies have focused on the understanding of molecular changes involved in the pathophysiology of emotional behaviour and have explored the brain circuits of motivation responsible for the behavioural changes leading to the loss of control over drug use. He is the author of books on the Neurochemical Basis of Behavior and the Addictive Brain.

Luigi Pulvirenti has served for the Prime Minister of Italy, as a Scientific Member of the Office for the National Drug Control Policy, and as an Instructor in Medical Schools of Universities both in the US and Europe, received recognitions and awards for academic leadership.

Upcoming Programme

Neuroscience for Advanced Management

November 2024

Le Méridien Business Conference Center, Principality of Monaco

Programme Objectives

  • Understand fundamental concepts and misconceptions about the brain and how this knowledge is relevant for management and leadership.
  • Apply this knowledge to a challenge that participants are facing.
  • Develop an action plan to address this challenge.

Overview of Programme Content

Programme Faculty

Molly Crockett, Princeton University, USA

Paul Glimcher, New York University, USA

Joseph Kable, University of Pennsylvania, USA

Hilke Plassmann, INSEAD, Paris, France

Michael Platt, Wharton School, University of Pennsylvania, USA

See Faculty Bios

The Programme is suitable for:

Senior Executives who would like to enhance their management and business skills with cutting-edge knowledge in neuroscience with societal impact.

Senior Consultants who need to stay current with the latest management approaches. Understanding what neuroscience offers is crucial to advising clients successfully.

Executives in Human Resource Management who want to help their organization create a corporate culture and change management strategy based on neuroscience principles.

Executives in Innovation, Business and Product Development. Established companies often aim to conquer new markets and identify new business opportunities. The Programme will help understand how neuroscience can be effectively leveraged for Innovation Management.

In-Person 5-Day

Workshop equipping participants with neuroscience concepts and tools

Action-Learning Project


Final Workshop



Feedback sessions with Faculty Coach

Sharing progress and insights

Definition of neuroscience challenge with Faculty

Before the in-person Programme:

Definition of neuroscience challenge for action plan work

Five-day in-person Programme:

Day 1: Introduction and Welcome (afternoon)

Day 2: Neuroscience of Decision-Making; The Leader’s Brain I.

Day 3: The Leader’s Brain II; How the Brain Deals with Uncertainty I

Day 4: How the Brain Deals with Uncertainty II; The Neuroscience of Temptations & Sustainability

Day 5: The Neuroscience of Morality; How Brain Science can be Leveraged to Become a Leader with Societal Impact.

Departure Day: Presentations and Commitments

After the in-person Programme:

Coaching Neuroscience Challenge (3 months & 6 months) with a virtual closing workshop to get peer feedback.

A Unique Approach

The Executive Programme Neuroscience for Advanced Management brings together cutting-edge thought leadership from world-class neuroscience experts with business executives. It is a truly personalized approach, with different leaders from brain science available for several days during the Programme. This enables a flexible and participant-centric method to respond to participants’ needs as they arise.

The Faculty’s shared vision is to deliver a Programme focused on applying neuroscience through a unique approach that immerses participants in a “Live Challenge” learning journey: each participant will come to the Programme with a challenge they consider addressing by a neuroscience initiative. These challenges and potential initiatives are examined and experimented with throughout the Programme.

The participants experience learning along three concurrent streams.

  • Exposure to and experimentation with pivotal brain science principles

  • Immediate and continuous application of these principles to the participants’ real-life challenges

  • Real-time experience in recognizing and shifting participants’ leadership and management behaviours to support the successful implementation of new neuroscience-based thought leadership

The approach combines cutting-edge executive education methodologies with academic and applied expertise in brain science. The Programme is not limited to knowledge acquisition but has a strong action-learning approach. Participants will apply new learnings to their challenges during the in-person workshop and benefit from months of post-workshop coaching.

Individual Strategic Projects

Space to work on an individual

role-specific business challenge

to amplify program impact

Individual and group learnings with

peer feedback

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Project themes developed with guidance from

the Faculty

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Approach the neuroscience challenge through the new lens of the programme content, to apply the learnings

Supported by

Program Faculty

Through this powerful immersive experience, participants learn why, when, and how to apply brain science principles to their own actions and organizations and recognize how their leadership behaviours are key to the ultimate successful implementation of their organizations’ neuroscience initiatives.

The approach is specifically designed to raise the participants’ awareness to both the effectiveness of using concepts from brain science and to the fact that knowledge alone does not ensure a successful change. The Programme will help equip participants with the skills needed to become effective change agents for the implementation of brain science in their business activities.


Application & Registration


To apply, you may fill out the Application Form below, attaching your biosketch ​and a brief statement describing the reasons for which you would like to take the ​Programme.

Application Form

Once your Application has been reviewed and accepted, you may proceed with ​Registration.

Registration Fees: EUR 5,900-

Inaugural Year Programme, 20% off: EUR 4,7​20-

Fees include Programme Tuition and Materials, Business Lunches and Cof​fee Breaks during the Program​me​.

The preferred method of payment is bank transfer or credit card: 50% of ​the amount is due immediately upon acceptance of the Application, and the bala​nce is due no later than 60 days before the starting date. The entire amount is due ​for Applications accepted less than 60 days before the start of the Progra​m​me

The Deadline to submit an Application is 30 days before the starting d​a​te

Admissions are on a rolling basis. To maximise interaction with the Faculty, ​the number of participants is limited to 20. When the Programme is full, it will​ be indicated on this webpa​g​e​.​

Cancellation pol​icy

Cancellations received 60 days or earlier before the beginning of a Programme will​ be refunded, less a 10% administrative fee. Cancellations received less than 60 days prior​ to the beginning of a Programme and no-shows are ineligible for any refun​ds.


The Programme will take place at the Le Méridien Business Conference Center in Monaco.

Le Méridien Business Conference Center's ground sets the stage, providing the perfect backdrop for the small group of executives attending the Programme.

The meeting rooms' private terraces, overlooking the Mediterranean and Monte Carlo coastline, create a unique and inspiring setting for innovative thinking and the birth of new ideas.

Le Méridien is located a short walk from the centre of Monte Carlo. It is within a 30-minute taxi ride from Nice International Airport, which is conveniently reachable with direct flights, also from overseas locations in North America and Asia.

Family and guests

The venue is directly on the beach, and it can be very pleasant for family and guests, However, please keep in mind that the Programme is designed for participants to fully benefit from interaction with the Faculty and other participants during lectures, meals, and networking time. In order to maintain a small group that serves such goals, the presence of family and guests is welcome but should be well harmonized with the rest of the group.

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Accommodation is not included in the Registration Fees.

A number of rooms have been pre-reserved at Le Méridien Hotel, the venue, and interested participants can take advantage of reduced rates for the Programme participants.

Elsewhere, the Principality of Monaco offers a number of upscale and moderately priced options. In addition, within walking distance (or a quick taxi ride), the neighbouring town of Beausoleil in French territory offers budget-type accommodation, if desired.

More information will be emailed to accepted applicants.

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Molly Crockett

Molly Crockett is an Associate Professor at Princeton University’s Department of Psychology, Center for Information Technology Policy, and the University Center for Human Values, where she directs the Future Values Initiative.

Crockett’s lab investigates social and moral cognition, integrating theory and methods from psychology, neuroscience, economics, philosophy, and data science. Crockett’s recent work has explored moral outrage in the digital age, trust in leaders during a pandemic, and the impact of artificial intelligence on science and policy decisions.

Crockett has received early career awards from the American Psychological Association, Association for Psychological Science, Society for Neuroeconomics, Society for Personality and Social Psychology, Society for Social Neuroscience, European Brain and Behavior Society, and Society for Judgment and Decision Making, and grants from the National Science Foundation, National Institutes of Health, Wellcome Trust, Social Science Research Council, Democracy Fund, Academy of Medical Sciences, and John Templeton Foundation.

Crockett’s work has been featured by the BBC, NY Times, Washington Post, Newsweek, Scientific American, CNN, The Guardian, Time, Wired, and Fast Company. Crockett was elected a Young Global Leader of the World Economic Forum and presented research to His Holiness the Dalai Lama at his residence in Dharamsala, India.

Paul Glimcher

Paul Glimcher currently serves as the Chair of the Department of Neuroscience and Physiology and the Director of the Neurosciences Institute at New York University’s Grossman School of Medicine. He also holds the Julius Silver Professorship of Neural Science and professorial appointments at the departments of Economics, Psychology, Psychiatry and Neural Science at New York University. He is the founding director of NYU’s Institute for the Study of Decision Making and a co-founder and past CEO of Datacubed Health.

His research has focused on the study of human decision-making. He is generally credited with founding the field of neuroeconomics, for which he wrote the first academic paper and the first textbook and served as the founding president of the International Society for Neuroeconomics. His clinical and translational research leverages neuroeconomic insights in the treatment of opiate use disorder, post-traumatic stress disorder (PTSD), and Major Depressive Disorder. He is generally identified as one of the 25 leading behavioural economists practising today.

His work has been cited in the academic literature over 20,000 times. He is the author of: Decisions, Uncertainty and the Brain: The Science of Neuroeconomics, 2003; Neuroeconomics. Decision Making and the Brain, 2009; 2013; Foundations of Neuroeconomic Analysis, 2011; Neuroeconomics. Decision Making and the Brain 2nd ed. 2013.

Joseph Kable

Joe Kable is the Jean-Marie Kneeley President’s Distinguished Professor of Psychology & Marketing at the University of Pennsylvania and the Director of MindCORE, Penn’s hub for the integrative study of the mind.

His studies focus on the psychological and neural mechanisms of human decision-making, using an integrated empirical approach that borrows from economics, the psychology of judgment and decision-making, and social and cognitive neuroscience.

Joe Kable is a recipient of the Early Career Award and a Past President of the Society for Neuroeconomics. His research has been supported by the National Institute of Drug Abuse, the National Institute of Mental Health, the National Cancer Institute, and the National Science Foundation.

He has given public talks at the Franklin Institute and Philadelphia Science Festival. His work has been featured in the New York Times, Washington Post, Newsweek, NBC News and Freakonomics.

Michael Platt

Michael Platt is a scientist known for asking some of the most challenging questions in 21st-century neuroscience and conceiving innovative ways to find the answers. Principle questions focus on the biological mechanisms that underlie decision-making and social interaction,. His current interests focus on applying insights and technology from brain science to business, particularly in branding, marketing, management, finance, innovation, and performance.

He won a MERIT award from the National Institute of Mental Health and was an Alfred P. Sloan Foundation Fellow. Author of “The Leader’s Brain,” Michael is a revered instructor who won the Master Teacher/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke and the founding Co-Director of the Duke Center for Neuroeconomic Studies.

Michael’s work has been featured in the press and on television wordlwide.. He currently serves on the Scientific Advisory Boards of several companies, as well as the Yang-Tan Autism Centers at MIT and Harvard, served on the World Economic Forum Global Future Council on Brain Science, consulted on The Fountain by Darren Aronofsky, and co-founded Cogwear Inc, a neurotechnology startup.

The EN Programme

Neuroscience School of Advanced Studies

118 Pall Mall

London, SW1Y 5EA

United Kingdom

About us

The EN Programme is part of the global initiatives for higher education in the neurosciences ​managed and conducted by the Neuroscience School of Advanced Studies, a non-profit ​organisation. The term EN Programme refers to the initiative described on this website, which ​does not constitute an independent legal entity. All activities are conducted solely to promote ​neuroscience knowledge to benefit the international scientific and professional community and ​society at large. Attendance is open to qualified participants of any sex, age, race, colour, ​religion and national origin.


Le Méridien Business Center

22, Avenue Princesse Grace

98000 Monaco

Summer 2025

Central London, UK

Venue to be announced